THE SKIN CARE MAKEUP
The most beautiful cosmetic you can wear is a healthy skin. That’s why everything we develop is a true extension of skin care. Our makeup is not just a refinement of conventional makeup; it’s a new technology. It’s so effective it is recommended by plastic surgeons, dermatologists and skin care professionals.
NON-COMEDOGENIC & OIL-FREE
Our makeup is non-comedogenic (doesn’t block pores). Mineral particles form a protective barrier on the skin that allows it to breathe and function normally.
All jane iredale products provide protection from both UVA and UVB rays and are formulated with chemical-free sunscreen actives. Our mineral sunscreen actives, titanium dioxide and zinc oxide, provide instant, Broad Spectrum, Water Resistant 40 Minutes, sun protection.
Our micronized mineral bases are concentrated pigment. (We use no fillers such as talc.) Because of this concentrated pigment, a minimum amount gives unsurpassed coverage and becomes a foundation, powder and concealer all in one. This concentrated pigment also gives high sunscreen protection without the need for synthetic ingredients.
Because of the micronization process our mineral particles undergo, they bind together on application. When applied to a clean, moisturized skin the surface tension this creates overcomes gravity and holds the minerals tightly to the skin. The result is that they resist running, creasing and smearing and will only come off with a cleanser or our Magic Mitt. No special cleanser is required.
MINIMUM ALLERGY RISK
Allergies and sensitivities usually occur because of ingredients that cause irritation to the skin. Reactions are particularly common in skins that have been compromised in some fashion through, for example, a weakened immune system, sun damage, chemical peels, laser resurfacing, etc.
When the letters FD&C precede a color, it means that the color has been approved by the FDA for use in foods, drugs and cosmetics. When D&C precede the color, it signifies that it can be used only in drugs or cosmetics. FD&C dyes are derived from petroleum or historically coal tar; some are also synthetic.
We have a number of ingredients in our formulas that actively calm the skin. Two in particular are titanium dioxide and zinc oxide, both have anti-inflammatory properties. They not only effectively cover redness but also help to soothe it. In many of our formulas, the minerals are joined by botanicals and algae extracts that have the same effect.
All our individual Material Safety Data Sheets of raw materials in our powder bases support that irritation, burning and stinging of the skin are not caused by our ingredients. Further, our processing does not result in any chemical change in the raw materials, so the reaction of the mixed ingredients remains the same as the individual ingredients. We have eliminated from our powders all perfume, chemical dyes and chemical preservatives. These are the top three sensitizers.
The word “pigment” usually means a colored or white compound that is insoluble in a solvent. (The word “dye” generally refers to a chemical compound, most often of petroleum origin, which is soluble.) Our pigments are made from micronized minerals only. Because the minerals are concentrated pigment, they give complete coverage. A little goes a long way!
FAST, WEIGHTLESS COVERAGE
Apply with a brush or a sponge for coverage that it would normally take three products to achieve. First-time wearers typically use too much because they are used to cosmetics with fillers, and not a lot of “pay-off.” With our makeup, less is more. The result should look sheer and luminescent and feel weightless.